Discover how to build lasting relationships with Chinese suppliers by leveraging technology for meaningful connections. This guide emphasises the importance of Guanxi and Mianzi in enhancing negotiations, fostering innovation, and navigating crises. Learn actionable strategies for using video calls, voice messages, and virtual gatherings to go beyond basic digital communication, strengthening partnerships for mutual success in the global marketplace.

In the fast-paced realm of modern consumer businesses, the allure of the latest online sales and marketing tricks and techniques often obscures a fundamental and enduring catalyst for profitability—the product itself. While businesses relentlessly pursue digital dominance and chase after the latest trends, the question arises: are we inadvertently diverting our attention from the cornerstone of financial success?